Membership Campaign (EU wide)

Project background

The European Society of Anaesthesiology and Intensive Care (ESAIC) is a professional organization for healthcare professionals. The society had started to notice a decline in membership, which led us to re-evaluate its marketing campaign.

Creative process

Embraced digital: Made use of digital tools such as virtual events, webinars, and online networking opportunities.

Focused on diversity and inclusion: Ensured the campaign appealed to and is inclusive of a diverse range of professionals.

Personalized communication: Used data and insights to personalize outreach to potential members and keep them engaged.

Evaluated and adjusted: Continuously evaluated the success of the campaign and made necessary adjustments to stay relevant and effective.

Final results

By running surveys, engaging with members and ex-members, modernizing their systems, changing their benefits based on feedback, optimising their platforms, and trying out new messaging, for the first time in 4 years ESAIC membership numbers were on the incline with a membership expansion by +25%.